Editorial backlinks and guest posts for Wells businesses — placed on real, relevant UK publications. No PBNs, no link farms.
Trusted by teams across Somerset
Wells doesn't just claim to be a great short-break destination — Which? readers actually voted it "Best Small UK City for a short break" in both 2022 and 2024, and The Guardian's Simon Jenkins separately named Wells Cathedral the number one cathedral in the entire country. For a travel or tourism brand, that's independent, verifiable proof most cities never get. A genuine link building agency in Wells should be building outreach and content around those two real accolades, not generic "England's smallest city" copy that undersells what visitors and critics are already saying.
If you run a guesthouse, tea room, tour company, or heritage attraction in or around Wells, this city offers a genuinely rare selling point: two separate, recent, independent awards recognising it as one of the best small destinations in the country. That's exactly the kind of proof point that makes outreach land.
It also suits wider Wells and Mendip-based businesses wanting solid local visibility. But our sharpest focus is travel and tourism brands with a real stake in what draws visitors here specifically — the cathedral, Vicars' Close, and the wider "small city, big history" identity that's already winning national recognition.
Wells has a modest but genuine local press tier worth understanding:
the Wells Journal, part of the Mid Somerset Series and in continuous publication since 1851, covers Wells, Glastonbury, Shepton Mallet, and the surrounding Mendip villages. It has real appetite for tourism and heritage stories, particularly ones tied to a genuine local news hook like an award or a notable visitor milestone.
the Mendip Times, a monthly magazine distributed free across the Mendip Hills area, covers softer lifestyle, heritage, and local business stories at a slower pace than a weekly paper, useful for features rather than fast-turnaround news.
Because Wells is a genuinely small market, England's smallest city by population, competition for editorial attention here is lower than in a big city, which means a well-pitched, award-backed story has a real chance of landing without competing against dozens of other local pitches.
Which? readers named Wells the Best Small UK City for a short break, in 2022 and again in 2024. Most local SEO and outreach for the city has never mentioned it.
Wells' genuine advantage is being small and exceptional at the same time. Its cathedral (800 years old, with the oldest surviving original clock mechanism of its kind in the world) was rated the best cathedral in the country by a respected national critic. Right next door, Vicars' Close is widely considered the oldest intact medieval residential street in Europe, still lived in today exactly as it was built in the 14th century.
For a tourism-focused campaign, that combination of "smallest city, biggest reputation" is a genuinely strong, differentiated story — one reinforced by real, recent, independently awarded recognition rather than a marketing claim invented for the purpose.
We start by identifying which part of Wells' story fits your brand (the award-winning short-break identity, the cathedral and Vicars' Close heritage angle, or the wider Mendip visitor economy) rather than defaulting to generic small-city copy. From there: proper outreach to the Wells Journal and Mendip Times with locally-grounded, award-referencing pitches.
Every link is manually secured and checked for genuine relevance: no bulk directories, nothing that risks a penalty. Reporting stays focused on links secured, referring domains, backlink profile strength, and real keyword movement, sized appropriately for a market this specific rather than padded to look busy.
Every one of those 8 links was manually reviewed before it went live — that's the filtering real outreach requires.
“Building a Wells hospitality client's outreach around the Which? award and Guardian cathedral ranking, rather than generic 'historic small city' copy, gave local press something genuinely newsworthy to run.”
A copy-paste "small English city" campaign wastes Wells' real advantage: two independent, recent, national accolades that most competitor pages for the city don't even mention. Treating Wells like any other quiet cathedral town means missing the exact proof points that make outreach credible — a genuine "Best Small UK City" award and a top-ranked cathedral, both verifiable and both recent. For a travel or tourism brand, that's leaving Wells' strongest asset unused.
Every Wells campaign is scoped around your business and how directly it connects to the city's award-winning tourism identity, so we don't publish fixed figures here.
See exactly what's included at every level.
View pricing & packagesEvery figure below comes from live campaigns, not marketing copy. Ask us for the full breakdown behind any of them.
Four steps, one compounding result — this is the mechanism behind every campaign we run.
A real, relevant UK publication links to your site — no PBNs, no link farms.
Search engines register growing third-party trust in your site over time.
Your key pages climb for the Wells search terms that matter to your business.
More qualified visitors find you organically — and convert into customers.
Our Wells campaigns also serve businesses across Somerset, including teams based near Exeter and Gloucester who want to rank for Wells-specific search terms.
Move up the local pack and organic results for the terms your tourism customers are already typing.
Placements referencing Wells Cathedral and Somerset give search engines — and readers — a genuine local signal.
Most Wells clients see their first ranking shift inside 8–12 weeks, with compounding gains after that.
We audit your backlink profile against your top 3 Wells or national competitors.
A 90-day link plan built around tourism, agriculture and cathedral heritage in Wells.
UK-based editors pitch and place. You approve every site before we go live.
Monthly report with live URLs, traffic and ranking impact from every placement.
Swipe sideways to compare →
| Links Growth | Typical agency | DIY / cheap gigs | |
|---|---|---|---|
| Real editorial placements, not PBNs | |||
| You approve every site before it goes live | |||
| UK-based writers & outreach team | Sometimes | ||
| Live URL + traffic data per placement | |||
| Month-to-month, no lock-in contract | |||
| Dedicated strategist | Rarely |
Real feedback from marketing leads across the UK — the same team behind every Wells campaign.
“We tried two agencies before Links Growth and watched our DR flatline. Six months in we're up 22 points, ranking for terms we couldn't crack in two years, and the placements are on sites we actually want to be associated with.”
“What I appreciate most is the transparency. Every placement comes with the live URL, traffic it sent, and the domain metrics. Our last agency sent a PDF once a quarter and prayed we didn't ask questions.”
“The travel SEO work was genuinely impressive. They got us into major national travel press and a handful of niche travel publications I didn't even know existed. Bookings attributable to organic traffic nearly tripled in a year.”
“Realistic promises, ruthless execution. They told us we'd gain 12-15 DR points in the first year and we gained 14. No fluff, no chasing, no surprise invoices. Rare in this space.”
“As a hospitality brand we get pitched by every 'SEO expert' with a spreadsheet. Links Growth is the only one who actually understood the travel press landscape. The coverage reads like a recommendation, not an ad.”
“We'd been burned by cheap link packages before, so we were sceptical. Every single placement they've delivered has been on a site I'd genuinely recommend to a guest. That's never happened with an agency before.”
“The reporting alone is worth it. I can see exactly which link drove which spike in demo signups. Our board stopped asking what SEO spend actually does once we started sharing these dashboards.”
“Logistics is a boring niche to sell coverage in, or so I thought. They found angles — sustainability data, regional hiring stories — that got us into press we'd never have landed cold. Genuinely creative outreach.”
“I've worked with three link building agencies and Links Growth is the first one where I never had to chase a report. It just lands, on time, every month, with the numbers we actually asked for.”
“What sold me was their refusal to touch PBNs even when I asked about faster options. Six months later our rankings are still climbing instead of the cliff-edge drop I'd seen with a previous provider.”
“The travel press relationships genuinely exist — I've had two journalists mention Links Growth by name when they reached out to us directly for a follow-up story. That doesn't happen with a mass-outreach agency.”
“We tried two agencies before Links Growth and watched our DR flatline. Six months in we're up 22 points, ranking for terms we couldn't crack in two years, and the placements are on sites we actually want to be associated with.”
“What I appreciate most is the transparency. Every placement comes with the live URL, traffic it sent, and the domain metrics. Our last agency sent a PDF once a quarter and prayed we didn't ask questions.”
“The travel SEO work was genuinely impressive. They got us into major national travel press and a handful of niche travel publications I didn't even know existed. Bookings attributable to organic traffic nearly tripled in a year.”
“Realistic promises, ruthless execution. They told us we'd gain 12-15 DR points in the first year and we gained 14. No fluff, no chasing, no surprise invoices. Rare in this space.”
“As a hospitality brand we get pitched by every 'SEO expert' with a spreadsheet. Links Growth is the only one who actually understood the travel press landscape. The coverage reads like a recommendation, not an ad.”
“We'd been burned by cheap link packages before, so we were sceptical. Every single placement they've delivered has been on a site I'd genuinely recommend to a guest. That's never happened with an agency before.”
“The reporting alone is worth it. I can see exactly which link drove which spike in demo signups. Our board stopped asking what SEO spend actually does once we started sharing these dashboards.”
“Logistics is a boring niche to sell coverage in, or so I thought. They found angles — sustainability data, regional hiring stories — that got us into press we'd never have landed cold. Genuinely creative outreach.”
“I've worked with three link building agencies and Links Growth is the first one where I never had to chase a report. It just lands, on time, every month, with the numbers we actually asked for.”
“What sold me was their refusal to touch PBNs even when I asked about faster options. Six months later our rankings are still climbing instead of the cliff-edge drop I'd seen with a previous provider.”
“The travel press relationships genuinely exist — I've had two journalists mention Links Growth by name when they reached out to us directly for a follow-up story. That doesn't happen with a mass-outreach agency.”
Share your domain, three competitors and what you're trying to rank for. We'll come back within 48 hours with a free link gap audit and a 90-day plan.