Editorial backlinks and guest posts for Exeter businesses — placed on real, relevant UK publications. No PBNs, no link farms.
Trusted by teams across Devon
Exeter holds a title very few UK cities share: in 2019, it was named a UNESCO City of Literature, recognised for a 1,000-year unbroken history of making and popularising books — joining a small UK network that also includes Norwich (England's first, in 2012), Nottingham, and Manchester. For a travel or tourism brand, that's a genuinely rare, verifiable credential: not a marketing claim, an actual UNESCO designation. A properly built link building agency in Exeter should be leading with that, alongside the city's Roman-era Underground Passages and its working Cathedral Quarter, rather than defaulting to the same "historic West Country city" copy used for every similar-sized market town.
If you run a hotel, guesthouse, tour company, or literary/cultural attraction in or around Exeter, this city gives you a genuinely distinctive credential to build a campaign around — UNESCO City of Literature status is unique in the UK, and it's the kind of fact that gives outreach and content real, citable weight rather than generic local colour.
It also suits wider Exeter-based businesses wanting solid local search visibility across Devon's commercial terms. But our sharpest focus, and where we deliver the best results, is travel and tourism brands with a genuine connection to Exeter's literary heritage, cathedral quarter, or Quayside visitor economy, a SEO agency Exeter campaign built around that identity will always outperform one that treats Exeter as interchangeable with any other cathedral city.
Exeter splits into two tiers worth targeting differently:
the Express & Echo, Exeter's paper since 1904, covers the city and East and Mid Devon with genuine appetite for tourism, culture, and business stories. It's the natural first stop for any locally-grounded pitch, particularly anything tied to Exeter's literary or cultural identity.
Visit Exeter actively promotes the city's UNESCO City of Literature status as a headline credential, alongside its Underground Passages, Red Coat Guided Tours, and the Royal Albert Memorial Museum's 2,000-year city history collection. This tier is receptive to genuinely researched cultural and heritage content — Exeter's own tourism marketing already leads with exactly this kind of angle, which makes a well-pitched story easier to land here than in a city with a less distinct identity.
Pitching a literary-heritage angle to the wrong tier (or vice versa, a generic press release to a literature-focused outlet) is the fastest way to get ignored, knowing which door to knock on matters as much as the content itself.
Exeter is one of only a handful of UK cities with UNESCO City of Literature status — most local SEO campaigns built for the city never mention it.
Exeter's real advantage is a UNESCO-recognised literary identity layered onto genuine Roman and medieval history. The city predates the Romans' arrival in AD 50, and its Underground Passages, a network of medieval tunnels rarely found in any other English city, give it a tangible, walkable heritage attraction that's hard to replicate elsewhere.
For a tourism-focused campaign, the UNESCO literature angle is the strongest, most differentiated hook available: it supports content around independent bookshops, literary history, and cultural events in a way that's directly aligned with what Visit Exeter itself already promotes. Add the Cathedral, the Quayside, and the Royal Albert Memorial Museum, and there's a genuinely rich, multi-angle heritage story here, one that most competitor SEO campaigns for Exeter simply don't use.
We start by identifying which part of Exeter's identity genuinely fits your brand (literary heritage, Roman/medieval history, or the wider Quayside and cultural-scene angle) rather than defaulting to generic cathedral-city copy. From there: proper outreach to the Express & Echo with locally-grounded stories, and content built to align with (not duplicate) Visit Exeter's own UNESCO-literature messaging.
Every link is manually secured and checked for genuine relevance — no bulk directories, nothing that risks a penalty. Reporting stays focused on links secured, referring domains, backlink profile strength, and real keyword movement across the terms your actual customers are searching, not vanity numbers.
Every one of those 8 links was manually reviewed before it went live — that's the filtering real outreach requires.
“Building an Exeter hospitality client's content around the city's UNESCO Literature status, rather than generic heritage-city copy, gave local press a genuinely newsworthy angle they hadn't seen pitched before.”
A copy-paste "historic cathedral city" SEO campaign wastes one of the most distinctive facts about Exeter: it holds UNESCO City of Literature status, a credential only a small handful of UK cities share. Treating Exeter like any other West Country market town means competing on the same generic terms as Gloucester, Winchester, or Worcester, instead of using a credential none of them have. For a travel or tourism brand, that's the difference between a page that reads like it was written for any English city and one that reads like it was actually researched: and readers, and journalists, notice which is which.
Every Exeter campaign is scoped around your business and how directly it connects to the city's literary and heritage tourism identity — so we don't publish fixed figures here.
See exactly what's included at every level.
View pricing & packagesEvery figure below comes from live campaigns, not marketing copy. Ask us for the full breakdown behind any of them.
Four steps, one compounding result — this is the mechanism behind every campaign we run.
A real, relevant UK publication links to your site — no PBNs, no link farms.
Search engines register growing third-party trust in your site over time.
Your key pages climb for the Exeter search terms that matter to your business.
More qualified visitors find you organically — and convert into customers.
Our Exeter campaigns also serve businesses across Devon, including teams based near Wells who want to rank for Exeter-specific search terms.
Move up the local pack and organic results for the terms your finance and insurance customers are already typing.
Placements referencing Exeter Cathedral and Devon give search engines — and readers — a genuine local signal.
Most Exeter clients see their first ranking shift inside 8–12 weeks, with compounding gains after that.
We audit your backlink profile against your top 3 Exeter or national competitors.
A 90-day link plan built around finance and insurance, university research and coastal tourism in Exeter.
UK-based editors pitch and place. You approve every site before we go live.
Monthly report with live URLs, traffic and ranking impact from every placement.
Swipe sideways to compare →
| Links Growth | Typical agency | DIY / cheap gigs | |
|---|---|---|---|
| Real editorial placements, not PBNs | |||
| You approve every site before it goes live | |||
| UK-based writers & outreach team | Sometimes | ||
| Live URL + traffic data per placement | |||
| Month-to-month, no lock-in contract | |||
| Dedicated strategist | Rarely |
Real feedback from marketing leads across the UK — the same team behind every Exeter campaign.
“We tried two agencies before Links Growth and watched our DR flatline. Six months in we're up 22 points, ranking for terms we couldn't crack in two years, and the placements are on sites we actually want to be associated with.”
“What I appreciate most is the transparency. Every placement comes with the live URL, traffic it sent, and the domain metrics. Our last agency sent a PDF once a quarter and prayed we didn't ask questions.”
“The travel SEO work was genuinely impressive. They got us into major national travel press and a handful of niche travel publications I didn't even know existed. Bookings attributable to organic traffic nearly tripled in a year.”
“Realistic promises, ruthless execution. They told us we'd gain 12-15 DR points in the first year and we gained 14. No fluff, no chasing, no surprise invoices. Rare in this space.”
“As a hospitality brand we get pitched by every 'SEO expert' with a spreadsheet. Links Growth is the only one who actually understood the travel press landscape. The coverage reads like a recommendation, not an ad.”
“We'd been burned by cheap link packages before, so we were sceptical. Every single placement they've delivered has been on a site I'd genuinely recommend to a guest. That's never happened with an agency before.”
“The reporting alone is worth it. I can see exactly which link drove which spike in demo signups. Our board stopped asking what SEO spend actually does once we started sharing these dashboards.”
“Logistics is a boring niche to sell coverage in, or so I thought. They found angles — sustainability data, regional hiring stories — that got us into press we'd never have landed cold. Genuinely creative outreach.”
“I've worked with three link building agencies and Links Growth is the first one where I never had to chase a report. It just lands, on time, every month, with the numbers we actually asked for.”
“What sold me was their refusal to touch PBNs even when I asked about faster options. Six months later our rankings are still climbing instead of the cliff-edge drop I'd seen with a previous provider.”
“The travel press relationships genuinely exist — I've had two journalists mention Links Growth by name when they reached out to us directly for a follow-up story. That doesn't happen with a mass-outreach agency.”
“We tried two agencies before Links Growth and watched our DR flatline. Six months in we're up 22 points, ranking for terms we couldn't crack in two years, and the placements are on sites we actually want to be associated with.”
“What I appreciate most is the transparency. Every placement comes with the live URL, traffic it sent, and the domain metrics. Our last agency sent a PDF once a quarter and prayed we didn't ask questions.”
“The travel SEO work was genuinely impressive. They got us into major national travel press and a handful of niche travel publications I didn't even know existed. Bookings attributable to organic traffic nearly tripled in a year.”
“Realistic promises, ruthless execution. They told us we'd gain 12-15 DR points in the first year and we gained 14. No fluff, no chasing, no surprise invoices. Rare in this space.”
“As a hospitality brand we get pitched by every 'SEO expert' with a spreadsheet. Links Growth is the only one who actually understood the travel press landscape. The coverage reads like a recommendation, not an ad.”
“We'd been burned by cheap link packages before, so we were sceptical. Every single placement they've delivered has been on a site I'd genuinely recommend to a guest. That's never happened with an agency before.”
“The reporting alone is worth it. I can see exactly which link drove which spike in demo signups. Our board stopped asking what SEO spend actually does once we started sharing these dashboards.”
“Logistics is a boring niche to sell coverage in, or so I thought. They found angles — sustainability data, regional hiring stories — that got us into press we'd never have landed cold. Genuinely creative outreach.”
“I've worked with three link building agencies and Links Growth is the first one where I never had to chase a report. It just lands, on time, every month, with the numbers we actually asked for.”
“What sold me was their refusal to touch PBNs even when I asked about faster options. Six months later our rankings are still climbing instead of the cliff-edge drop I'd seen with a previous provider.”
“The travel press relationships genuinely exist — I've had two journalists mention Links Growth by name when they reached out to us directly for a follow-up story. That doesn't happen with a mass-outreach agency.”
Share your domain, three competitors and what you're trying to rank for. We'll come back within 48 hours with a free link gap audit and a 90-day plan.