The people behind every link.
Twelve people across content, outreach, strategy and client success, all working from the same rule: no PBNs, no link farms, nothing we wouldn't show you by name.
The team behind the numbers you've already seen.
Every placement, report and pitch on this site runs through these twelve people.
James Whitfield
Co-Founder & CEO
Started Links Growth after a decade in travel marketing, tired of watching good hotels and tour operators lose bookings to sites with worse rooms and better SEO. Still reads every client's monthly report personally.
Sophie Marsh
Head of Content Strategy
Plans every campaign's content angle before a single pitch goes out. Former travel journalist, so she knows exactly what makes an editor say yes and what gets deleted on sight.
Tom Ellery
Head of Outreach
Runs the outreach team and personally vets every publisher before a pitch goes near them. Has strong, frequently shared opinions about what counts as a real editorial site.
Aisha Rahman
Head of SEO Strategy
Builds the keyword and technical strategy behind every city and travel campaign. Can spot a manipulated backlink profile from a single glance at a link velocity graph.
Ben Carter
Senior Outreach Manager
Manages relationships with the regional and trade press titles that make up most of our placements. Genuinely enjoys cold email, which the rest of the team finds slightly alarming.
Chloe Bennett
Travel PR Specialist
Pitches destination stories and hotel features to travel desks across the UK. Keeps a running list of every travel editor's favourite kind of story, updated after every single reply.
Marcus Reid
Guest Posting Manager
Runs the guest posting programme end to end, from prospecting real sites to briefing writers. Rejects more sites than he accepts, and is proud of that ratio.
Hamna Keita
Link Building Strategist & Media Outreach Expert
Builds the outreach angle for every campaign before a single pitch goes out, and has a knack for getting a busy editor to actually reply. Treats a cold email like a first impression that only gets one shot.
Isla Fraser
Client Success Lead
The first person most clients speak to and the one making sure campaigns actually match what was promised. Turns confusing SEO jargon into a normal conversation.
Grace Holloway
Data & Reporting Analyst
Builds the monthly reporting dashboards and double-checks every metric before it reaches a client. Has never once let a vanity metric slip into a report unchallenged.
Ehsan Elahi
Senior Travel SEO Expert
Lives and breathes travel SEO specifically, not SEO in general applied to travel. Knows which publishers actually move the needle for hotels and tour operators, and which ones just look good on a media list.
Noah Patel
Outreach Executive
The newest member of the outreach team, already known for personalised pitches that actually reference the publication's last three articles.
Ryan O'Connell
Operations Manager
Keeps campaigns, invoices, and everyone's calendars running on time. The reason reports go out on the day they're promised, not the day after.
Emily Novak
Content Writer
Writes a good share of the guest posts and destination features that go out under client bylines. Can match almost any publication's house tone within a paragraph.
No one in this department yet.
We're always open to meeting good people.
We don't always have an open role listed, but if you genuinely care about editorial link building done properly, we'd like to hear from you.
Get in touchTell us where you want to rank.
Share your domain, three competitors and what you're trying to rank for. We'll come back within 48 hours with a free link gap audit and a 90-day plan.