Editorial backlinks and guest posts for Leeds businesses — placed on real, relevant UK publications. No PBNs, no link farms.
Trusted by teams across West Yorkshire
Leeds isn't just another stop on a regional agency's city list — it's the operational home of the UK's largest tour operator, and that changes what a genuine link building agency in Leeds should actually be doing for a travel or tourism brand based here. Between Jet2's head office at Leeds Bradford Airport, a fast-growing city-centre visitor economy, and a regional press that still carries real weight, Leeds gives travel and tourism brands more legitimate local hooks than most UK cities their size. Generic backlinks from anywhere won't move the needle the way a properly targeted Leeds campaign can.
If you're a travel operator, tour company, hotel group, airline-adjacent business, or hospitality brand with any real footprint in Leeds or West Yorkshire, this is where a link building campaign earns its keep. You're operating in the same regional media ecosystem as Jet2 and Jet2holidays, which means local and trade journalists already have an appetite for travel stories out of this city, and that appetite is something we can pitch into rather than create from scratch.
It also matters if you're a wider professional-services or B2B brand with a Leeds base — the city's Chamber network and business press give plenty of legitimate coverage angles outside travel. But our strongest results, and the ones we're built to deliver, are for travel and tourism brands specifically. If that's you, a Leeds-based campaign should be doing meaningfully more for your backlink profile than a copy-pasted regional template.
Leeds splits into three publisher tiers worth pitching differently:
the Yorkshire Evening Post and its sister title The Yorkshire Post cover the city daily, with genuine appetite for business and travel stories tied to major local employers. A Jet2-adjacent angle, a new route announcement, or a hospitality opening all have a real shot here: but only with a locally specific pitch, not a generic press release.
given Leeds' status as tour-operator HQ, national travel trade titles (Travel Weekly, TTG) pay closer attention to Leeds-originated travel news than they would to most other UK cities. This is the tier a Leeds-based travel brand can realistically break into that competitors in, say, a smaller city, simply can't.
the Leeds Chamber (part of West & North Yorkshire Chamber of Commerce) and LeedsBID both publish member news, host events, and cover investment stories in the city centre. Useful for founder profiles, growth stories, and civic-angle digital PR.
A pitch built for the regional press tier will fall flat with a travel trade editor, and vice versa — which is exactly why generic outreach underperforms here.
Leeds is the only UK city where a travel brand's local link building and its industry's link building are effectively the same conversation.
This is where Leeds genuinely stands apart from almost every other city on our list. Jet2 and Jet2holidays operate out of Leeds Bradford Airport, and Jet2holidays alone is the UK's largest package holiday provider, which means Leeds carries a weight in national travel journalism that has nothing to do with its size as a city and everything to do with who's headquartered there.
For a travel or tourism client, that's a genuine opportunity: airport expansion stories, new-route announcements, seasonal travel trend commentary, and the wider "travel industry in Leeds" narrative are all live topics that trade and regional journalists already cover. Add in Visit Leeds' own tourism promotion (the city's official visitor board) and there's a second, complementary local angle — positioning a brand within Leeds' own growing visitor economy, not just its outbound travel industry.
We start by mapping where your brand genuinely overlaps with Leeds' travel identity (an outbound tour angle, an inbound visitor-economy angle, or both) rather than assuming one template fits every client. From there it's standard outreach discipline done properly: identifying the right journalists and editors at the regional and trade tiers above, building a pitch (or a piece of content) genuinely worth their time, and following up like professionals rather than mass-blasting a press release to a scraped list.
Every link is manually secured and checked against the site it's landing on: no PBNs, no link farms, nothing that would embarrass you if a Google engineer looked at it directly. Progress gets reported against real metrics: links secured, referring domains, backlink profile strength, and the keyword movement that actually matters to your business, not vanity link counts.
Every one of those 8 links was manually reviewed before it went live — that's the filtering real outreach requires.
“Working with a Leeds-based tour operator, we secured coverage across regional and travel trade press within the first campaign quarter, tying local relevance to national travel industry reach — the kind of dual angle that's hard to replicate outside Leeds.”
A generic "UK link building" campaign treats every city the same: a form-letter pitch, a handful of directory links, done. That approach might work adequately in a city with no distinct industry identity. Leeds isn't that city. Ignoring the Jet2/tour-operator anchor, the travel trade press appetite, or the Yorkshire Evening Post's regional weight means leaving the most valuable, most relevant links on the table — the ones that actually tell Google (and real readers) your brand belongs in this specific market. For a travel or tourism client especially, a templated approach here isn't just weaker, it's actively wasting the one advantage Leeds gives you that most other cities don't.
Every Leeds campaign is scoped around your brand, your industry angle, and the tier of publisher you're realistically ready to break into — so we don't publish one-size-fits-all numbers here.
See exactly what's included at every level.
View pricing & packagesEvery figure below comes from live campaigns, not marketing copy. Ask us for the full breakdown behind any of them.
Four steps, one compounding result — this is the mechanism behind every campaign we run.
A real, relevant UK publication links to your site — no PBNs, no link farms.
Search engines register growing third-party trust in your site over time.
Your key pages climb for the Leeds search terms that matter to your business.
More qualified visitors find you organically — and convert into customers.
Our Leeds campaigns also serve businesses across West Yorkshire, including teams based near Wakefield, Sheffield, York and Doncaster who want to rank for Leeds-specific search terms.
Move up the local pack and organic results for the terms your financial and legal services customers are already typing.
Placements referencing Leeds Corn Exchange and Kirkgate Market and West Yorkshire give search engines — and readers — a genuine local signal.
Most Leeds clients see their first ranking shift inside 8–12 weeks, with compounding gains after that.
We audit your backlink profile against your top 3 Leeds or national competitors.
A 90-day link plan built around financial and legal services, digital and retail headquarters in Leeds.
UK-based editors pitch and place. You approve every site before we go live.
Monthly report with live URLs, traffic and ranking impact from every placement.
Swipe sideways to compare →
| Links Growth | Typical agency | DIY / cheap gigs | |
|---|---|---|---|
| Real editorial placements, not PBNs | |||
| You approve every site before it goes live | |||
| UK-based writers & outreach team | Sometimes | ||
| Live URL + traffic data per placement | |||
| Month-to-month, no lock-in contract | |||
| Dedicated strategist | Rarely |
Real feedback from marketing leads across the UK — the same team behind every Leeds campaign.
“We tried two agencies before Links Growth and watched our DR flatline. Six months in we're up 22 points, ranking for terms we couldn't crack in two years, and the placements are on sites we actually want to be associated with.”
“What I appreciate most is the transparency. Every placement comes with the live URL, traffic it sent, and the domain metrics. Our last agency sent a PDF once a quarter and prayed we didn't ask questions.”
“The travel SEO work was genuinely impressive. They got us into major national travel press and a handful of niche travel publications I didn't even know existed. Bookings attributable to organic traffic nearly tripled in a year.”
“Realistic promises, ruthless execution. They told us we'd gain 12-15 DR points in the first year and we gained 14. No fluff, no chasing, no surprise invoices. Rare in this space.”
“As a hospitality brand we get pitched by every 'SEO expert' with a spreadsheet. Links Growth is the only one who actually understood the travel press landscape. The coverage reads like a recommendation, not an ad.”
“We'd been burned by cheap link packages before, so we were sceptical. Every single placement they've delivered has been on a site I'd genuinely recommend to a guest. That's never happened with an agency before.”
“The reporting alone is worth it. I can see exactly which link drove which spike in demo signups. Our board stopped asking what SEO spend actually does once we started sharing these dashboards.”
“Logistics is a boring niche to sell coverage in, or so I thought. They found angles — sustainability data, regional hiring stories — that got us into press we'd never have landed cold. Genuinely creative outreach.”
“I've worked with three link building agencies and Links Growth is the first one where I never had to chase a report. It just lands, on time, every month, with the numbers we actually asked for.”
“What sold me was their refusal to touch PBNs even when I asked about faster options. Six months later our rankings are still climbing instead of the cliff-edge drop I'd seen with a previous provider.”
“The travel press relationships genuinely exist — I've had two journalists mention Links Growth by name when they reached out to us directly for a follow-up story. That doesn't happen with a mass-outreach agency.”
“We tried two agencies before Links Growth and watched our DR flatline. Six months in we're up 22 points, ranking for terms we couldn't crack in two years, and the placements are on sites we actually want to be associated with.”
“What I appreciate most is the transparency. Every placement comes with the live URL, traffic it sent, and the domain metrics. Our last agency sent a PDF once a quarter and prayed we didn't ask questions.”
“The travel SEO work was genuinely impressive. They got us into major national travel press and a handful of niche travel publications I didn't even know existed. Bookings attributable to organic traffic nearly tripled in a year.”
“Realistic promises, ruthless execution. They told us we'd gain 12-15 DR points in the first year and we gained 14. No fluff, no chasing, no surprise invoices. Rare in this space.”
“As a hospitality brand we get pitched by every 'SEO expert' with a spreadsheet. Links Growth is the only one who actually understood the travel press landscape. The coverage reads like a recommendation, not an ad.”
“We'd been burned by cheap link packages before, so we were sceptical. Every single placement they've delivered has been on a site I'd genuinely recommend to a guest. That's never happened with an agency before.”
“The reporting alone is worth it. I can see exactly which link drove which spike in demo signups. Our board stopped asking what SEO spend actually does once we started sharing these dashboards.”
“Logistics is a boring niche to sell coverage in, or so I thought. They found angles — sustainability data, regional hiring stories — that got us into press we'd never have landed cold. Genuinely creative outreach.”
“I've worked with three link building agencies and Links Growth is the first one where I never had to chase a report. It just lands, on time, every month, with the numbers we actually asked for.”
“What sold me was their refusal to touch PBNs even when I asked about faster options. Six months later our rankings are still climbing instead of the cliff-edge drop I'd seen with a previous provider.”
“The travel press relationships genuinely exist — I've had two journalists mention Links Growth by name when they reached out to us directly for a follow-up story. That doesn't happen with a mass-outreach agency.”
Share your domain, three competitors and what you're trying to rank for. We'll come back within 48 hours with a free link gap audit and a 90-day plan.