Hotel link building

Editorial links & press coverage for UK hotels.

Boutique hotels, B&Bs and hotel groups lose margin to OTA commission every day they don't rank organically. We pitch your property to the journalists and editors who actually cover UK hospitality.

Hotel link building

Trusted by boutique hotels & hotel groups

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Travel press outreach

Direct pitches to travel editors at national and regional titles, plus niche hospitality and lifestyle blogs.

Award submissions

We identify and manage entries to hospitality awards that generate authoritative, relevant backlinks.

Local press coverage

Regional press and local sponsorship links that also support local-pack rankings for your area.

What eleven months of hotel SEO actually looks like.

Real campaign figures from UK hotel and hospitality clients, not projections. Every number below is drawn from a live 6–11 month engagement.

0%
Direct booking uplift, avg.
£0k
OTA commission saved / yr
DR 0
Avg. domain rating after 11mo
0
Destination guide placements
The outcome

Fewer OTA fees, more direct guests.

Direct bookings up, commission down

Every ranking gain is a booking that skipped the 15–20% OTA cut.

Press that reads as editorial

A feature in a travel title carries more trust with guests than any paid listing.

Award-ready positioning

We help you enter the right hospitality awards — a credibility signal guests and Google both notice.

What's included
Travel press outreach
Award submission management
Local press coverage
Destination guide placements
Booking-engine focused reporting
Seasonal campaign timing
Why choose us

Links Growth vs. relying on OTAs alone.

Swipe sideways to compare →

Links Growth Typical agency DIY / cheap gigs
Real editorial placements, not PBNs
You approve every site before it goes live
UK-based writers & outreach team Sometimes
Live URL + traffic data per placement
Month-to-month, no lock-in contract
Dedicated strategist Rarely
What our clients say

What UK hoteliers say.

Real feedback from hotel and hospitality marketing leads once the bookings shift.

“We tried two agencies before Links Growth and watched our DR flatline. Six months in we're up 22 points, ranking for terms we couldn't crack in two years, and the placements are on sites we actually want to be associated with.”

Sarah Chen
Sarah Chen
Head of SEO · Northpath Legal
DR 48 → 70 in 6 months

“What I appreciate most is the transparency. Every placement comes with the live URL, traffic it sent, and the domain metrics. Our last agency sent a PDF once a quarter and prayed we didn't ask questions.”

Daniel Marsh
Daniel Marsh
Founder · Bridgepoint SaaS
+340% organic signups

“The travel SEO work was genuinely impressive. They got us into major national travel press and a handful of niche travel publications I didn't even know existed. Bookings attributable to organic traffic nearly tripled in a year.”

Amara Okonkwo
Amara Okonkwo
Marketing Director · Voyageur Travel Co.
2.8× direct bookings

“Realistic promises, ruthless execution. They told us we'd gain 12-15 DR points in the first year and we gained 14. No fluff, no chasing, no surprise invoices. Rare in this space.”

James Thornton
James Thornton
CMO · Halestone Finance
DR 38 → 52, on target

“As a hospitality brand we get pitched by every 'SEO expert' with a spreadsheet. Links Growth is the only one who actually understood the travel press landscape. The coverage reads like a recommendation, not an ad.”

Priya Anand
Priya Anand
Marketing Manager · Thistle & Co.
+58% organic bookings

“We'd been burned by cheap link packages before, so we were sceptical. Every single placement they've delivered has been on a site I'd genuinely recommend to a guest. That's never happened with an agency before.”

Owen Bradley
Owen Bradley
Founder · Lakeside Stays
DR 19 → 44 in 9 months

“The reporting alone is worth it. I can see exactly which link drove which spike in demo signups. Our board stopped asking what SEO spend actually does once we started sharing these dashboards.”

Freya Campbell
Freya Campbell
Head of Growth · Meridian SaaS
3.1× demo signups

“Logistics is a boring niche to sell coverage in, or so I thought. They found angles — sustainability data, regional hiring stories — that got us into press we'd never have landed cold. Genuinely creative outreach.”

Tom Whitfield
Tom Whitfield
Operations Director · Bristol Bay Logistics
19 new referring domains

“I've worked with three link building agencies and Links Growth is the first one where I never had to chase a report. It just lands, on time, every month, with the numbers we actually asked for.”

Nadia Farouk
Nadia Farouk
Head of Marketing · Coastline Retreats
+41% organic bookings

“What sold me was their refusal to touch PBNs even when I asked about faster options. Six months later our rankings are still climbing instead of the cliff-edge drop I'd seen with a previous provider.”

Marcus Webb
Marcus Webb
Founder · Northgate Outdoor
DR 24 → 45, no penalties

“The travel press relationships genuinely exist — I've had two journalists mention Links Growth by name when they reached out to us directly for a follow-up story. That doesn't happen with a mass-outreach agency.”

Elena Vasquez
Elena Vasquez
PR Lead · Alto Mountain Resorts
14 unprompted press mentions

“We tried two agencies before Links Growth and watched our DR flatline. Six months in we're up 22 points, ranking for terms we couldn't crack in two years, and the placements are on sites we actually want to be associated with.”

Sarah Chen
Sarah Chen
Head of SEO · Northpath Legal
DR 48 → 70 in 6 months

“What I appreciate most is the transparency. Every placement comes with the live URL, traffic it sent, and the domain metrics. Our last agency sent a PDF once a quarter and prayed we didn't ask questions.”

Daniel Marsh
Daniel Marsh
Founder · Bridgepoint SaaS
+340% organic signups

“The travel SEO work was genuinely impressive. They got us into major national travel press and a handful of niche travel publications I didn't even know existed. Bookings attributable to organic traffic nearly tripled in a year.”

Amara Okonkwo
Amara Okonkwo
Marketing Director · Voyageur Travel Co.
2.8× direct bookings

“Realistic promises, ruthless execution. They told us we'd gain 12-15 DR points in the first year and we gained 14. No fluff, no chasing, no surprise invoices. Rare in this space.”

James Thornton
James Thornton
CMO · Halestone Finance
DR 38 → 52, on target

“As a hospitality brand we get pitched by every 'SEO expert' with a spreadsheet. Links Growth is the only one who actually understood the travel press landscape. The coverage reads like a recommendation, not an ad.”

Priya Anand
Priya Anand
Marketing Manager · Thistle & Co.
+58% organic bookings

“We'd been burned by cheap link packages before, so we were sceptical. Every single placement they've delivered has been on a site I'd genuinely recommend to a guest. That's never happened with an agency before.”

Owen Bradley
Owen Bradley
Founder · Lakeside Stays
DR 19 → 44 in 9 months

“The reporting alone is worth it. I can see exactly which link drove which spike in demo signups. Our board stopped asking what SEO spend actually does once we started sharing these dashboards.”

Freya Campbell
Freya Campbell
Head of Growth · Meridian SaaS
3.1× demo signups

“Logistics is a boring niche to sell coverage in, or so I thought. They found angles — sustainability data, regional hiring stories — that got us into press we'd never have landed cold. Genuinely creative outreach.”

Tom Whitfield
Tom Whitfield
Operations Director · Bristol Bay Logistics
19 new referring domains

“I've worked with three link building agencies and Links Growth is the first one where I never had to chase a report. It just lands, on time, every month, with the numbers we actually asked for.”

Nadia Farouk
Nadia Farouk
Head of Marketing · Coastline Retreats
+41% organic bookings

“What sold me was their refusal to touch PBNs even when I asked about faster options. Six months later our rankings are still climbing instead of the cliff-edge drop I'd seen with a previous provider.”

Marcus Webb
Marcus Webb
Founder · Northgate Outdoor
DR 24 → 45, no penalties

“The travel press relationships genuinely exist — I've had two journalists mention Links Growth by name when they reached out to us directly for a follow-up story. That doesn't happen with a mass-outreach agency.”

Elena Vasquez
Elena Vasquez
PR Lead · Alto Mountain Resorts
14 unprompted press mentions
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