Hotels & Resorts
Editorial coverage and links for boutique hotels, resorts and hotel groups — reducing reliance on OTA commission by driving direct organic bookings.
Travel link building
Travel SEO & link building, built for the travel industry.
Links Growth started as a travel-focused agency, and it's still where we do our best work. We've placed editorial coverage for over 60 UK travel brands — hotels, tour operators, DMCs, travel tech and airlines.
Trusted by UK travel & hospitality brands
AirHelp
Local Rent
FreeTour
Klook
Saily
Travelkon
Holafly
Travelistia
Yesim
Omio
GigSky
GetTransfer
Redbus
FireBirdTours
HighSpeedTrains
AirHelp
Local Rent
FreeTour
Klook
Saily
Travelkon
Holafly
Travelistia
Yesim
Omio
GigSky
GetTransfer
Redbus
FireBirdTours
HighSpeedTrains
Who we work with
Four corners of the travel industry.
Tour Operators & DMCs
Destination guides, itinerary features and press trips coordinated with UK and international travel publications your customers already read.
Travel Tech & Booking Platforms
Comparison features, founder profiles and startup press for OTAs, booking engines and travel SaaS tools competing on category keywords.
Airlines & Transport
Route-launch coverage, travel-tips features and press-release placement for airlines, rail operators and airport-adjacent travel brands.
Real campaigns, real travel brands.
These numbers come from live hotel, tour operator and travel-tech client accounts — not industry averages.
0+
Travel brands served
+0%
Best-case organic sessions
0%
Direct booking uplift
£0k
OTA commission saved / yr
Case study
Airline travel blog: 0 to 33,900 monthly visitors
A 6-month campaign for a brand-new airline and travel information blog: three months of topical authority and on-page SEO first, then 111 niche-relevant backlinks across 75 referring domains. Organic keywords went from 0 to 376, all ranking positions 1–20, with an 88% US traffic share by month six.
Read the full case study →
The outcome
Less OTA dependence, more direct demand.
Lower OTA commission
Every point of organic ranking gained is a booking that didn't cost you 15–20% to a third party.
Coverage guests trust
Features in travel press and destination guides read as recommendations, not ads — and convert accordingly.
Seasonal-aware planning
Campaigns are timed around your booking calendar, not run on a generic monthly drip.
What's included
Tourism board coverage
Travel publication features
Destination guide placements
Hotel & DMC award submissions
Country-specific anchors
Press trip coordination
Seasonal campaign timing
Booking-engine focused reporting
Why choose us
Links Growth vs. a generalist SEO agency.
Swipe sideways to compare →
| Links Growth | Typical agency | DIY / cheap gigs | |
|---|---|---|---|
| Real editorial placements, not PBNs | |||
| You approve every site before it goes live | |||
| UK-based writers & outreach team | Sometimes | ||
| Live URL + traffic data per placement | |||
| Month-to-month, no lock-in contract | |||
| Dedicated strategist | Rarely |
What our clients say
What travel & hospitality clients say.
Real feedback from hotel, tour operator and travel-tech marketing leads we work with.
“We tried two agencies before Links Growth and watched our DR flatline. Six months in we're up 22 points, ranking for terms we couldn't crack in two years, and the placements are on sites we actually want to be associated with.”
Sarah Chen
Head of SEO · Northpath Legal
DR 48 → 70 in 6 months
“What I appreciate most is the transparency. Every placement comes with the live URL, traffic it sent, and the domain metrics. Our last agency sent a PDF once a quarter and prayed we didn't ask questions.”
Daniel Marsh
Founder · Bridgepoint SaaS
+340% organic signups
“The travel SEO work was genuinely impressive. They got us into major national travel press and a handful of niche travel publications I didn't even know existed. Bookings attributable to organic traffic nearly tripled in a year.”
Amara Okonkwo
Marketing Director · Voyageur Travel Co.
2.8× direct bookings
“Realistic promises, ruthless execution. They told us we'd gain 12-15 DR points in the first year and we gained 14. No fluff, no chasing, no surprise invoices. Rare in this space.”
James Thornton
CMO · Halestone Finance
DR 38 → 52, on target
“As a hospitality brand we get pitched by every 'SEO expert' with a spreadsheet. Links Growth is the only one who actually understood the travel press landscape. The coverage reads like a recommendation, not an ad.”
Priya Anand
Marketing Manager · Thistle & Co.
+58% organic bookings
“We'd been burned by cheap link packages before, so we were sceptical. Every single placement they've delivered has been on a site I'd genuinely recommend to a guest. That's never happened with an agency before.”
Owen Bradley
Founder · Lakeside Stays
DR 19 → 44 in 9 months
“The reporting alone is worth it. I can see exactly which link drove which spike in demo signups. Our board stopped asking what SEO spend actually does once we started sharing these dashboards.”
Freya Campbell
Head of Growth · Meridian SaaS
3.1× demo signups
“Logistics is a boring niche to sell coverage in, or so I thought. They found angles — sustainability data, regional hiring stories — that got us into press we'd never have landed cold. Genuinely creative outreach.”
Tom Whitfield
Operations Director · Bristol Bay Logistics
19 new referring domains
“I've worked with three link building agencies and Links Growth is the first one where I never had to chase a report. It just lands, on time, every month, with the numbers we actually asked for.”
Nadia Farouk
Head of Marketing · Coastline Retreats
+41% organic bookings
“What sold me was their refusal to touch PBNs even when I asked about faster options. Six months later our rankings are still climbing instead of the cliff-edge drop I'd seen with a previous provider.”
Marcus Webb
Founder · Northgate Outdoor
DR 24 → 45, no penalties
“The travel press relationships genuinely exist — I've had two journalists mention Links Growth by name when they reached out to us directly for a follow-up story. That doesn't happen with a mass-outreach agency.”
Elena Vasquez
PR Lead · Alto Mountain Resorts
14 unprompted press mentions
“We tried two agencies before Links Growth and watched our DR flatline. Six months in we're up 22 points, ranking for terms we couldn't crack in two years, and the placements are on sites we actually want to be associated with.”
Sarah Chen
Head of SEO · Northpath Legal
DR 48 → 70 in 6 months
“What I appreciate most is the transparency. Every placement comes with the live URL, traffic it sent, and the domain metrics. Our last agency sent a PDF once a quarter and prayed we didn't ask questions.”
Daniel Marsh
Founder · Bridgepoint SaaS
+340% organic signups
“The travel SEO work was genuinely impressive. They got us into major national travel press and a handful of niche travel publications I didn't even know existed. Bookings attributable to organic traffic nearly tripled in a year.”
Amara Okonkwo
Marketing Director · Voyageur Travel Co.
2.8× direct bookings
“Realistic promises, ruthless execution. They told us we'd gain 12-15 DR points in the first year and we gained 14. No fluff, no chasing, no surprise invoices. Rare in this space.”
James Thornton
CMO · Halestone Finance
DR 38 → 52, on target
“As a hospitality brand we get pitched by every 'SEO expert' with a spreadsheet. Links Growth is the only one who actually understood the travel press landscape. The coverage reads like a recommendation, not an ad.”
Priya Anand
Marketing Manager · Thistle & Co.
+58% organic bookings
“We'd been burned by cheap link packages before, so we were sceptical. Every single placement they've delivered has been on a site I'd genuinely recommend to a guest. That's never happened with an agency before.”
Owen Bradley
Founder · Lakeside Stays
DR 19 → 44 in 9 months
“The reporting alone is worth it. I can see exactly which link drove which spike in demo signups. Our board stopped asking what SEO spend actually does once we started sharing these dashboards.”
Freya Campbell
Head of Growth · Meridian SaaS
3.1× demo signups
“Logistics is a boring niche to sell coverage in, or so I thought. They found angles — sustainability data, regional hiring stories — that got us into press we'd never have landed cold. Genuinely creative outreach.”
Tom Whitfield
Operations Director · Bristol Bay Logistics
19 new referring domains
“I've worked with three link building agencies and Links Growth is the first one where I never had to chase a report. It just lands, on time, every month, with the numbers we actually asked for.”
Nadia Farouk
Head of Marketing · Coastline Retreats
+41% organic bookings
“What sold me was their refusal to touch PBNs even when I asked about faster options. Six months later our rankings are still climbing instead of the cliff-edge drop I'd seen with a previous provider.”
Marcus Webb
Founder · Northgate Outdoor
DR 24 → 45, no penalties
“The travel press relationships genuinely exist — I've had two journalists mention Links Growth by name when they reached out to us directly for a follow-up story. That doesn't happen with a mass-outreach agency.”
Elena Vasquez
PR Lead · Alto Mountain Resorts
14 unprompted press mentions
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